Important Dates

Start DateWhat To DoEnd Date
At time of placement50% of Payment Due
At time of placementSubmit Certificate of InsuranceOctober 31, 2024
At time of placementTake advantage of Marketing & Sponsorship OpportunitiesJanuary 31, 2025
September 1, 2024Order ServicesEarly bird discount ends: November 15, 2024 (can order services up until February 10, 2025)
July 1, 2024Request Media Coverage of your boothJanuary 31, 2025
August 1, 2024Enter your product in Top-10 New Product CompetitionOctober 31, 2024
October 31, 2024FINAL PAYMENT DUE for returning exhibitors
November 1, 2024Order Badges – mail orders onlyDecember 15, 2024
November 1, 2024Order VIP badges and tickets
January 1, 2025Arrange shipping & freight
Submit the required permits – Health Dept and/or ABCJanuary 10, 2025
January 27, 2025Outside Exhibitor Move-In begins
February 3, 2025Inside Exhibitor Move-In begins
February 11, 2025Move-In complete by 7:00 a.m.
February 14, 2025Inside Exhibitor Move-Out complete by 6:00 p.m.
February 21, 2025Outside Exhibitor Move-Out complete by 5:00 p.m.

Booth Pricing 2025

Prices valid for 2025 World Ag Expo®

General Ag

The largest portion of the grounds, and includes the majority of outside exhibit spaces and pavilions.

General Ag, Inside Exhibit Spaces
Inside booths offer exhibit spaces starting at 10′ x 10′. These spaces may be customized by adding additional adjoining spaces up to 20′ wide by 130′ long.

Pavilion A: General Agriculture Exhibits
Pavilion B: Irrigation, Water, and General Agriculture Exhibits
Building C: General Agriculture, Agri-Chemical, Fertilizer, and Spray Exhibits
Career & Education Center: FFA, College, Career-Focused Exhibits

General Ag: Inside Exhibit SpacesWAE 2025 Pricing
10′ x 10′ Inside Interior$2,040.00
10′ x 10′ Inside Corner$2,720.00
10′ x 10′ Inside Interior Building C$2,160.00
10′ x 10′ Inside Building C $2,960.00

General Ag, Outside Exhibit Spaces
Outside exhibit spaces allow the flexibility of a fully customizable exhibit. Spaces in the outside general agriculture section start at 40′ x 40′. Additional exhibit spaces can be added to make a big statement even larger, ensuring your company is noticed by the tens of thousands of attendees who attend the show each day.

General Ag, Outside Exhibit SpacesWAE 2025 Pricing
40′ x 40′ Outside Interior$2,060.00
40′ x 40′ Outside Corner$2,720.00
40′ x 40′ Outside Corner on Median Street$3,020.00
40′ x 80′ Outside Interior$4,000.00
40′ x 80′ Outside Corner$4,930.00
80′ x 80′ Outside Corner$9,210.00
80′ x 80′ Outside on Median Street$9,790.00

Ride & Drive

With more than 125,000 square feet of exhibit space within World Ag Expo’s® Ride & Drive areas, exhibitors are uniquely prepared to offer attendees the opportunity to test drive the latest truck, tractor, ATV, or preview the newest self-driving systems. Build a mountain, fill up a pond, or create an orchard to set up a “true to life” off-road course, or push around several tons of soil to demonstrate a new tractor’s capabilities. Anything is possible by reserving Ride & Drive space at World Ag Expo®.

Ride & Drive Exhibit SpacesWAE 2025 Pricing
100′ x 220′ (average space)$12,600.00
*Disturbed Space Deposit is included in the Ride & Drive exhibit space fee.

Dairy

The Dairy area is home to more than 600 dairy spaces and is located in the southeast section of the showgrounds. This includes exhibits inside and outside of the Farm Credit Dairy Center. Outdoor dairy section spaces start at 20′ x 20′ and can be expanded by adding adjoining spaces.

The 76,000-square-foot Farm Credit Dairy Center is the epicenter of the newest and most innovative technologies in the dairy industry. Exhibit spaces begin at 10′ x 10′ and can be expanded by adding additional adjacent spaces up to 20′ wide by 130′ long.

Dairy, Inside Exhibit SpacesWAE 2025 Pricing
10′ x 10′ Inside Interior$2,660.00
10′ x 10′ Inside Corner$3,340.00
Dairy, Outside Exhibit SpacesWAE 2025 Pricing
20′ x 20′ Outside Interior$1,470.00
20′ x 20′ Outside Corner$1,610.00
40′ x 40′ Outside Interior$3,090.00
40′ x 40′ Outside Corner$3,530.00
40′ x 80′ Outside Interior$4,930.00
80′ x 80′ Outside Corner$8,350.00
80′ x 80′ Outside on Median Street$14,380.00

Space Shares

All participating exhibitors must register for the show by completing the online Request for Exhibit Space form. Spaces can be shared with the prior approval of World Ag Expo®. The name and information concerning the exhibitor that will share the space must be disclosed to World Ag Expo® for approval so they can be listed in the Show Guide, online, and be recognized as an exhibitor.

Space ShareFeeBenefits
Any size space$500.00Online and Show Guide listings, Badges, World Ag Expo® communication

BEWARE: Email List Solicitation Messages

Every day, unknown “data” companies send out emails offering access to trade show attendee lists and email addresses. We do not work with these spammers, have not sold our lists to them, and do not approve of their tactics in any way. If you choose to do business with them, we recommend you proceed with caution.

4 Ways to Identify a Scam Email

  • EMAIL EXTENSION: We’ll only send you emails with the extension “@farmshow.org.” The email extension for our official World Ag Expo® advertising sales partner is “@mapyourshow.com.”
  • FALSE CLAIMS: We do not sell or share our lists, so no outside company has a “list of registered participants.” 
  • MISSPELLINGS AND ODD GRAMMAR: Many spam emails come from foreign countries and often have misspellings, odd grammar, and use words that are uncommon in the U.S.
  • INCORRECT BUSINESS PRACTICES: We have an attendee mailing list, but we DO NOT sell the list. You can pay to send a message to the list, but only by contacting sponsorship@farmshow.org.

NEW SCAMS ALERT

Be on alert for calls or emails from National Travel Associates, LLC (NTA). Some exhibitors have been contacted and asked how many rooms they would like to book for World Ag Expo®. We are in no way associated with NTA, have not given them permission to contact you, have not shared your contact information, and their contracts appear to be misleading and unfair. They have been reported to Better Business Bureau (BBB) multiple times by other groups. See complaints at https://www.bbb.org/us/nv/henderson/profile/hotel-reservation/national-travel-associates-llc-1086-90009318/complaints. Please do not visit the National Travel Associates, LLC website as Chrome lists it as “Not Secure.” These are all hallmarks of a scam.

We will be filing a complaint with BBB to document this issue. We encourage you to book directly with local hotels or on their corporate websites. The best way to find accommodations for World Ag Expo® is to work with the Fresno/Clovis CVB (https://www.visitfresnocounty.org/) or see a list of our preferred accommodations at https://www.worldagexpo.com/exhibitors/#hotels-rv-parking.

Be on alert for emails from Skyline Housing. Some exhibitors have been contacted with an email offering “exclusive rates.” We are in no way associated with Skyline Housing, have not given them permission to contact you, have not shared your contact information, and cannot verify their hotel “deal” information. The best way to find accommodations for World Ag Expo® is to work with the Fresno/Clovis CVB (https://www.visitfresnocounty.org/) or see a list of our preferred accommodations at https://www.worldagexpo.com/exhibitors/#hotels-rv-parking.

Be on alert for emails from Conventioneers. Some exhibitors have been contacted with an email offering a promotion code for exclusive offers. We are in no way associated with Conventioneers, have not given them permission to contact you, have not shared your contact information, and cannot verify their hotel “deal” information. The best way to find accommodations for World Ag Expo® is to work with the Fresno/Clovis CVB (https://www.visitfresnocounty.org/) or see a list of our preferred accommodations at https://www.worldagexpo.com/exhibitors/#hotels-rv-parking.

Hotels & RV Parking

EXHIBITORS: Book your hotel now! Rooms fill up quickly for the dates surrounding World Ag Expo®, and there are no special blocks for any area hotel.

EXHIBITORS & ATTENDEES: Book your hotel now! Rooms fill up quickly for the dates surrounding World Ag Expo®, and there are no special blocks for any area hotel.

 

Travel Partners of World Ag Expo®

Our local Visitor Bureaus are ready to help you find accommodations, restaurants, points of interest, and more.

 

Visalia Convention & Visitors Bureau
559.334.0141
SEE WHERE TO STAY

 

Fresno/Clovis Convention & Visitors Bureau
559.981.5500
SEE WHERE TO STAY

 

DoubleTree by Hilton Bakersfield
3100 Camino Del Rio Ct.
Bakersfield, CA 93308 (59 miles away)
661.426.7913

 

Parking is FREE.

There is no designated exhibitor parking.

We recommend arriving before 7:00 a.m. to avoid traffic and have your pick of parking locations. You can warm up at any of the Exhibitor Lounges with coffee, donuts, fruit, etc.

Exhibitor Lounge locations
North Greenbelt & N Street
North Greenbelt & Q Street
South Greenbelt & P Street
South Greenbelt & H Street

 “A” Class RV, Inc.
2557 Cambridge Ave., Fresno, CA 93705
559.264.1920

RV Parking Reservation Form

Trucks and trailers needing to be stored may park in the designated eastern-most parking lot near East Office. Parking is free.

Need help planning your World Ag Expo® visit? Our local Visitor Bureaus are ready to help you find accommodations, restaurants, points of interest, and more!

Visalia Convention & Visitors Bureau
559.334.0141
PLAN YOUR WORLD AG EXPO® VISIT

 

Fresno/Clovis Convention & Visitors Bureau
559.981.5500
PLAN YOUR WORLD AG EXPO® VISIT

 

Visit Bakersfield
866.425.7353
661.852.7282

PLAN YOUR WORLD AG EXPO® VISIT

 

Sequoia Tourism Council
559.691.4198
sequoiatourism@gmail.com

PLAN YOUR WORLD AG EXPO® VISIT

Forms & Services

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Freestyle Event Services – OFFICIAL WORLD AG EXPO® CONTRACTOR
Contact: Jared Perry
Address: 1030 Carrier Parkway Ave., Bakersfield, CA 93308
Phone: 661.324.1234
Email: jared@freestyleevents.com
Website: www.Freestyleevents.com

Enhance your exhibit space with projectors, televisions, speakers, computers, microphones, and more. Discount deadline applies to orders placed with Official Contractors.

 

FREESTYLE EVENT SERVICES ORDER FORM

Badges are required to access the grounds starting January 27, 2025, no exceptions. Exhibitors are required to have submitted valid insurance for their booth before they are provided badges.

BADGE ORDER FORM COMING NOVEMBER 1, 2024.

Decorative bark may be rented from World Ag Expo® by outdoor exhibitors to cover the decomposed granite and dirt that make up the show grounds. Bark is placed on a first-come, first-served basis. Early orders are strongly encouraged. Rented bark will be spread in exhibit spaces and remains the property of World Ag Expo®. See Ground Cover below for more information on alternative options.

No bark is rented to spaces in Pavilions A & B, Ag Career & Education Center, Farm Credit Dairy Center, or Building C. California Fire Code prevents the use of bark within any tent canopy or membrane structure.

BARK ORDER FORM

 

Exhibitors are permitted to bring in alternative ground cover options, such as sod, dyed/colored bark, etc. All non-World Ag Expo® bark ground covers used will be subject to a cleaning fee if not removed at the close of World Ag Expo®.

You must submit the Ground Cover Approval Form and receive approval from World Ag Expo® Management prior to placing any ground cover. An initial deposit will be charged prior to the show and refunded after the show, at the discretion of World Ag Expo® Management.

Additional charges may be incurred for excessive clean-up or repair to grounds.

GROUND COVER APPROVAL FORM

Order Customer Admission Tickets, Drink Tickets, and Food Tickets for your valued customers! Use this opportunity to strengthen buyer-seller relationships.

DEADLINE: tba

Customer Admission Tickets
Order discounted admission tickets for your customers and encourage them to attend World Ag Expo®!
COST $1.00 per ticket ordered + $15.00 per ticket redeemed at the gate. Minimum order 20 tickets.

Drink Tickets
Purchase drink tickets in advance and treat your customers at World Ag Expo®!
COST T.D.E.S. Beer Garden & World Ag Women: $8.25 per ticket ($8.00  + $0.25 per ticket handling fee)

Wine & Cheese Pavilion: $10.25 per ticket ($10.00 + $0.25 per ticket handling fee)

Food Tickets
Food vouchers are redeemable for up to $10.00 at any World Ag Expo® food booth.
COST $10.25 per ticket ($10.00  + $0.25 handling fee per ticket)

EXHIBITOR TICKETS ORDER FORM COMING
NOVEMBER 1, 2024.

CES Power – OFFICIAL WORLD AG EXPO® CONTRACTOR
Contact: Jason Thibodeau
Address: 3500 Air Center Cove, Memphis, TN 38118
Phone: 714.655.2859
Email: jthibodeau@cespower.com
Website: www.cespower.com

Electricity is not included in your exhibit space. If you require electricity, contact our official electricity contractor. Generators may not be used during the show.

CES POWER ORDER FORM 

Pre-order meals for pick-up or delivery to your exhibit space!

Info Coming Soon

Catch the attention of the media and attendees by filling out the free forms below!

 

MEDIA COVERAGE REQUEST

 

PRESS RELEASE SUBMISSION

 

SOCIAL MEDIA REQUEST

ABF Freight  – OFFICIAL WORLD AG EXPO® CONTRACTOR
Phone: 800.654.7019
Email: tradeshow@arcb.com

Ice delivery is available for exhibitors during World Ag Expo®.

ICE ORDER FORM

Wifieye – OFFICIAL WORLD AG EXPO® CONTRACTOR
Contact: Aaron Caviglia
Phone: 559.684.9800
Email: wae@wifieyeinc.com
Website: http://www.wifieyeinc.com

Internet service is not provided in your exhibit space. If you will require internet, please use the form below.

INTERNET SERVICE REQUEST FORM

Do you need an invitation letter for your VISA appointment? Complete this form to make your request now.

Exhibitor Invitation Letter Request

Express Employment Professionals 
Contact: Kaitlin Benigni
Address: 4001 S Demaree Visalia, CA 93291
Phone: 559.738.7822 Cell: 559.308.1769

Email: kaitlin.benigni@expresspros.com
Website: www.expresspros.com

MORE LABOR PROVIDERS

Augies Farm Labor Service   
Contact: Agustin Alvarado 559.805.6604
Additional Contact: Juan Chavez 559.748.6174
Address: 34001 RD 140, Visalia, CA 93292

Xylem LTD  – OFFICIAL WORLD AG EXPO® CONTRACTOR
Contact: Barb Dornfeld
Address: 18715 Rt 84 N, Cordova, IL 61242
Phone: 309.781.3888
Email: barb@xylemltd.com
Website: www.xylemltd.com

MORE LANDSCAPE PROVIDERS COMING SOON

IDEA Printing & Graphics – OFFICIAL WORLD AG EXPO® CONTRACTOR

Contact: Jim Laber
Address: 1921 E. Main St., Visalia, CA 93292
Phone: 559.733.4149
Email: orders@visaliaidea.com
Website: www.visaliaidea.com

 

The ABM Print Shop  – OFFICIAL WORLD AG EXPO® CONTRACTOR

Contact: Karen Lawson
Address: 1200 18th St., Bakersfield, CA 93301
Phone: 661.322.3450
Email: klawson@abm1.com
Website: www.abm1.com

MORE MARKETING & PROMOTIONAL SERVICE PROVIDERS

COMING SOON

Ag Source Magazine – OFFICIAL WORLD AG EXPO® CONTRACTOR
Contact: Eric Batti
Address: 4500 S. Laspina St., Tulare, CA 93274
Phone: 800.260.9949
Email: contact@agmag.com
Website: www.agmag.com

Map Your Show – OFFICIAL WORLD AG EXPO® CONTRACTOR
Contact: Brett Glatfelter, Director of Exhibitor Advertising
Address: 6915 Valley Ave., Cincinnati, OH 45244
Phone: 513.527.8960
Email: brett@mapyourshow.com
Website: www.mapyourshow.com

INFO COMING SOON

24-hour security is provided January 27– February 21 for the showgrounds. If you will be serving alcohol in your exhibit space, you must arrange for security.

SECURITY REQUEST FORM

SS Shirts – OFFICIAL WORLD AG EXPO® CONTRACTOR
Contact: Steve Shahan
Address: 2311 E. Prosperity Ave., Tulare, CA 93274
Phone: 559.685.8335
Email: ssshirt@lightspeed.net
Website: www.ssshirts.com

Diamond Event & Tent – OFFICIAL WORLD AG EXPO® CONTRACTOR
Address: 4518 S. 500 West, Salt Lake City, UT 84123
Phone: 888.844.4001
Email: worldagexpo@diamondevent.com
Website: www.diamondevent.com/world-ag-expo

Please note: Tents (either owned or rented) 400 sq ft. or more are required to have a California Approved fire extinguisher.

DIAMOND EVENT & TENT FORM

Above & Beyond – OFFICIAL WORLD AG EXPO® CONTRACTOR
Towing and on-site automotive assistance
Contact: Mike Paim
Phone: 559.741.5353
Email: mike@abvisalia.com

If you require water service at your exhibit space, make arrangements in person at your area office. If you need more than 250 gallons of water delivered to your exhibit, please complete the form below.

WATER REQUEST

 

Interested in being a service provider for World Ag Expo® exhibitors? Download and complete the form below to be added to the list!

EXHIBITOR RESOURCE DIRECTORY APPLICATION

Exhibitor Requirements

Future World Ag Expo® Dates

February 11-13, 2025
February 10-12, 2026
February 9-11, 2027
February 8-10, 2028

Final Payment

Returning exhibitors must make their final payment by October 31, 2024. If final payment is not received by October 31, 2024, World Ag Expo® reserves the right to cancel your exhibit space and assign it to the next exhibitor on the waitlist.

You can make your payment through your Exhibitor Dashboard.

Insurance Requirements

Every exhibitor must provide IAC with proof of commercial general liability insurance coverage in the minimum amounts of $1,000,000 per occurrence and $2,000,000 annual aggregate. Such insurance must designate IAC and its officers, directors, agents and employees as additional insureds, and such designation must be shown on the proof of insurance provided to IAC. The proof of insurance must show that the subject policy begins no later than two weeks prior to the opening of World Ag Expo® and shall remain in place until at least one week following the closing of World Ag Expo®. The proof of insurance must also indicate that, should the policy be cancelled prior to its stated expiration date, notice must be provided to IAC in accordance with the policy provisions, but in any case, no less than fifteen (15) days prior to the effective date of cancellation. Exhibitor must provide IAC with required proof of insurance upon booth approval or with the submission of the Request for Exhibit Space, whichever is later. Failure to provide such proof of insurance by such deadline may result, at IAC’s sole and absolute discretion, in exhibitor losing the ability to exhibit at World Ag Expo® and will result in the imposition of the cancellation fee described herein. If exhibitor’s policy is cancelled or terminates prior to World Ag Expo®, exhibitor must provide IAC with satisfactory proof of new or continued insurance within 15 days of such cancellation or termination, but in any event, no later than January 15 prior to World Ag Expo®. Failure to provide such proof of new or renewed insurance in a timely manner, may, at the sole and absolute discretion of IAC, result in the loss of exhibitor’s ability to exhibit at World Ag Expo® and in the imposition of the cancellation fee described herein.

The address for the certificate holder/ additional insured is listed below:

International Agri-Center®/World Ag Expo®
4500 S. Laspina St.
Tulare, CA 93274

IAC does not provide any form of insurance to cover exhibitor activities at World Ag Expo® and assumes no liability or responsibility for loss or damage to exhibitors due to fire, theft, breakage, vandalism, or any other reason. IAC recommends the exhibitor maintain their own insurance to cover any such potential loss or damage. Exhibitor shall maintain any required workers’ compensation insurance for its employees at World Ag Expo®.

Insurance

Submit certificate of insurance upon space approval to forms@farmshow.org. You may use your own insurance to provide coverage, or you may purchase the option offered through World Ag Expo®.

If you do not have coverage, it can be purchased through ACT Insurance.

Step-by-step on purchasing ACT Insurance 

1. Select the link to the ACT Insurance website. 

2. Select the “Purchase Policy” tab. 

3. Select “Show Policy”. 

4. Select other and type “exhibitor” 

5. Select “ACT Go Policy”. 

6. Select “Up to 90 consecutive days”. 

7. Select January 27th, 2025, as the start date. This ensures you are covered for the move-in and move-out dates. 

8. Fill out the policyholder information. This is your company information. 

9. For the additional insured #1, search for “World Ag Expo”. 

10. Hit “Continue” and agree to the terms and conditions. 

11. Enter your credit card information and submit the payment. 

12. You should automatically receive your Certificate of Insurance (COI). 

Badges

Badges are required to access the grounds starting January 27, 2025, no exceptions. Exhibitors are required to have submitted valid insurance for their booth, before they are provided badges.

Exhibitors are entitled to a limited number of complimentary badges:

  • Maximum of 10 badges for 10’ x 10’ spaces
  • Maximum of 20 badges for spaces larger than 10’ x 10’
  • Maximum of 30 complimentary badges per exhibitor with multiple locations

Badge requests will not be fulfilled until a valid insurance certificate is on file and payment is received in full. Please note: badges cannot be customized. They will be printed with “EXHIBITOR” only.

Deadlines

Return form by December 15, 2024, for badges to be mailed. Orders placed after December 15, 2024, must be picked up at the International Agri-Center’s® Heritage Complex. Beginning January 27, 2024, badges will be picked up at the Exhibitor Registration Center (ERC) at Gate 6.

Temporary Worker Passes

Unofficial contractors must obtain a temporary worker pass. There is no cost for temporary worker passes. Prior to World Ag Expo®, temporary worker passes are available at the Exhibitor Registration Center (ERC) at Gate 6.

If an Appointed Contractor requires access during show days, the contractor or exhibitor is responsible for obtaining badges.

Booth Staffing

Booth representatives are required to remain with their exhibits daily until the public has vacated the grounds. Exhibits MUST remain in place until 4:00 p.m. on February 13, 2025. Any exhibits removed before 4:00 p.m. on February 13, 2025, will be subject to the loss of booth space for the 2025 World Ag Expo®.

Cancellation Policy

Exhibitor Cancellation: If written notice of cancellation is received before December 1, 2024, exhibitor shall forfeit 20% of total space fee and shall be entitled to an 80% maximum refund. Cancellation on December 1, 2024, and hereafter by exhibitor, shall result in forfeiture of the entire space fee. Exhibitor agrees that these charges are reasonably related to World Ag Expo® damages. By cancelling space, exhibitor loses all rights or claims to the space, and World Ag Expo® may rent it to others.

Show Cancellation if required due to COVID-19: If written notice of cancellation of the live event is provided by World Ag Expo® on or before November 30, 2024, World Ag Expo® shall retain 20% of the total space fee to be applied to the exhibitor’s presence in a digital show, and the exhibitor shall be entitled to an 80% maximum refund or rollover. Exhibitor shall maintain all rights or claims to their physical space for the 2026 show. Exhibitor can choose to receive a refund or roll funds forward to the 2026 show. If the live event is cancelled on or after December 1, 2024, no refund will be provided.

Exhibit Sales Team

NameTitleEmailPhone
WAE Sales InboxGeneral Inquiries waesales@farmshow.org800.999.9186
Lisa McCreaExhibit Sales Managerlisam@farmshow.org800.999.9186
Theresa LuciExhibit Salestheresa@farmshow.org800.999.9186
Jordyn PendolaExhibit Sales Coordinatorjordyn@farmshow.org 800.999.9186
Blanca Chavez Exhibit Sales Coordinatorblanca@farmshow.org800.999.9186

We are so excited to have you exhibit at the 2025 World Ag Expo®! Our exhibitors are essential to the success of the show and we will do our very best to ensure you have a great experience as an exhibitor. Please feel free to contact us at any time, with any questions and we would be more than happy to help!

Exhibitor Advisory Committee

The Exhibitor Advisory Committee is made up of World Ag Expo® Exhibitors to serve as representatives for all exhibitors. They are available to hear your comments, questions and concerns and bring them to the attention of World Ag Expo® Management. They are on site during World Ag Expo® and available throughout the year.

NameEmailCompany Name
Joel Sealjseal@bwimp.com BW Implement
Eric Battieric@agmag.comAg Source Magazine
Aaron Belangeraaron.belanger@agcorp.comAGCO Corp
Nick Bombininbombini@boothmachineryinc.comBooth Machinery, Inc.
Troy Crawfordtroy.crawford@caseih.comCASE IH
Cory Cummings cory@tgschmeiser.com TG Schmeiser
Bret Davis bret.davis@merck.com Merck
Cheryl DeCraenecheryl.decraene@gea.comGEA
Danny Jimenez str2459@tractorsupply.comTractor Supply
David McComb david@lairdmfg.com Laird Manufacturing
Bradley Pasvogelpasvogelbradleyr@johndeere.com John Deere
Jason Roberts jasonr@gearmore.comGearmore

Exhibit Setup Guidelines

Alcohol Policy

Entertaining customers can be an important part of the sales process. For exhibitors to legally serve alcohol in their space at World Ag Expo®, there are a few steps that must be followed. World Ag Expo® Management and Alcohol Beverage Control, in accordance with Code Section 23399.1 of the California Business and Professions Code, require exhibitors follow the rules as set forth below:

  1. World Ag Expo® Management must be notified prior to the show of exhibitor’s intent to serve alcoholic beverages in their exhibit space;
  2. A Licensed Permit Holder must serve the alcohol in the exhibitor’s space (We recommend you hire a licensed caterer or bar service to pour – local options are listed below. You can obtain your own daily license using the ABC button below, but must get a sign off by Tulare PD in person and deliver the form to Acohol & Beverage Control in Fresno, CA in person.);
  3. World Ag Expo® Management must be given a copy of the Permit Holders License;
  4. Alcohol must be served at NO charge and cannot be sold.
  5. Service and consumption must be within a defined area (with a fence or pavilion);
  6. A minimum of two (2) security guards must be ordered from World Ag Expo® Management to check attendee I.D.’s and ensure that no alcohol exits the defined area;
  7. Complete a Tulare County health permit application and submit it to World Ag Expo® Management.

Bartending Services

Forms:

*Please make checks payable to International Agri-Center®.

Amenities

All exhibitors are entitled to:

  • Access to six lounges with complimentary refreshments
  • 24-hour security from January 27 – February 21, 2025
  • Complimentary forklift service
  • Complimentary badges
  • First-aid care during World Ag Expo® hours (EMT on duty)
  • Janitorial service of aisles and public areas
  • Networking events
  • Free marketing materials

Indoor exhibitors are provided:

Black Pipe and Drape: 8’ backdrop with 3’ sides
Ag Career & Education Center, Building C, Farm Credit Dairy Center, Pavilions A, and B

Tables and Chairs: One 8’ table and two standard chairs per exhibitor

Booth Setups

TypeDiagramDescription
In-lineExposed to the aisle on one side with neighboring booths to the left and right sides.
CornerEnd of a series of in-line booths with exposure to the aisles on two adjoining sides.
EndcapExposed to aisles on three sides and composed of two booths.
IslandAny size booth exposed to aisles on all four sides.
PeninsulaExposed to aisles on three sides and composed of at least four booths.
Split IslandA peninsula booth that shares a common back wall with another peninsula booth.
Extended HeaderAn in-line booth that is 20 feet or longer with a center extended header.
Outdoor SpacesNo height restriction**
No partitions between spaces.
Must stay within assigned space (including tent stakes, landscaping, etc.)

* Maximum height for back wall and center of all Indoor Booths
16 feet: Farm Credit Dairy Center and Building C
12 feet: Ag Career & Education Center, Pavilions A, and B

**For spaces in the Dairy Section beginning with “DX”: height restriction for the back wall and the first half of booth is 15 feet due to roof overhang of the Farm Credit Dairy Center

MOVE-IN PROCEDURES

ENTEREXIT
Gate 6Gate 19

BADGES

Exhibitor Badges or temporary worker passes are required during Move-In. Pick up exhibitor badges and temporary worker passes at the Exhibitor Registration Center (ERC) (outside Gate 6).

OUTSIDE EXHIBITORS

JANUARY 27 – FEBRUARY 2, 2025 | 8:00 a.m. – 5:00 p.m.

FEBRUARY 3 – 10, 2025 | 7:00 a.m. – 5:00 p.m.

INSIDE EXHIBITORS

FEBRUARY 3 – 10, 2025 | 7:00 a.m. – 5:00 p.m.

FORFEITURE OF SPACE

Failure to completely set up by 7:00 a.m. on Tuesday, February 11, 2025, may result in forfeiture of the right to participate in future World Ag Expos®. Vacant spaces will be filled by wait-listed companies.

FORKLIFTS

Forklift requests may be made at each area office. Forklifts and operators are available for loading and unloading only. Service is free of charge to exhibitors. Exhibitors may supply and use their own forklifts during set-up and tear-down. Please note, World Ag Expo® forklift service ends daily at 5:00 pm due to safety concerns.

FOOT TRAFFIC

Gate 5 is opened by security during inside exhibitor Move-In.

SPECIAL MOVE-IN NEEDS

Please arrange with World Ag Expo® Management prior to January 27, 2025.

Call 559.688.1030 or email waesales@farmshow.org.

MOVE-OUT PROCEDURES

ENTEREXIT
Gates 10 and 16Gates 1 and 4

OUTSIDE EXHIBITOR
February 13-28, 2025

INSIDE EXHIBITOR
February 13, 2025

MOVE-OUT HOURS

Monday – Friday | 8:00 a.m. – 6:00 p.m.

Saturday | 8:00 a.m. – 5:00 p.m.

Sunday | Closed

Forklifts will NOT be available Thursday, February 13, 2025.
Forklifts will resume operation at 8:00 a.m. on Friday, February 14, 2025.
Forklift service ends daily at 5:00 p.m. for safety.

FORFEITURE OF SPACE

Any exhibits removed before 4:00 p.m. on Thursday, February 13, 2025, will be subject to discipline, up to the loss of booth space for 2026 World Ag Expo®.

ABANDONED ITEMS

Exhibit items remaining after the above move-out dates and times will become the property of World Ag Expo®.

EXITING

Traffic entering/exiting on Thursday, February 13, 2025, after 4:00 p.m., will be controlled by police.

No vehicles will be allowed to enter/exit grounds until parking lots are vacated and attendee traffic has cleared.

Flooring & Structure/Building

Pavilions A, B, and Ag Career & Education Center: Tent structure with dirt and decomposed granite flooring
Building C and Farm Credit Dairy Center: Metal building with concrete flooring
Outside exhibit spaces and showgrounds: Dirt and decomposed granite
Bark: Outside spaces only.

Customized ground cover will need to be approved before installation. Go to forms for application
(Outside spaces only. Bark not included)

Canopies

Canopies, including ceilings, umbrellas and canopy frames, may be decorative or functional (such as to shade computer monitors from ambient light or to allow for hanging products). Canopies for in-line or perimeter booths should comply with line-of-sight requirements. The bottom of the canopy should not be lower than seven (7) feet from the floor and within five (5) feet of any aisle. Canopy supports should be no wider than three (3) inches. This applies to any booth configuration that has a line-of-sight restriction.

A substantial amount of condensation can occur. You are encouraged to cover moisture-sensitive materials with plastic at night.

Distribution of Written Materials

Presentation and distribution of materials must remain within the boundary of exhibit space.

Disturbance to Space

Major disturbances to the exhibit space surface (trenching, footings, postholes, flagpoles, drilling or digging) are not permitted without obtaining prior written approval, on-site authorization from World Ag Expo® Management and paying the Disturbed Space Deposit. Dig permits may be obtained at any area office (on-site only). Minor disturbances to the exhibit space require returning the space to the condition in which it was found at Move-In.

Fire Code

California Fire Code requires all combustible decorative materials, including table covers and table skirting used in tents, canopies and assembly-type structures, to be flame resistant as determined by procedures set forth in the code. If the materials do not meet the minimum standards for flame-resistant properties as determined by the Tulare City Fire Department, you will be required to remove all material in violation. Exhibitors who are in need of approved materials for exhibit display purposes are advised to contact Diamond Event & Tent at worldagexpo@diamondevent.com or 888.844.4001.

Please note:
A) Tents (either owned or rented) 400 sq ft. or more are required to have a California Approved fire extinguisher.
B) If your exhibit space is located next to any fire equipment, all fire equipment must be visible and accessible at all times.

Health Permit

If you are giving away food samples, pre-packaged food, bottled water or other beverages, a health permit is required.* For questions regarding health permits, contact 559.688.1030 or forms@farmshow.org. Application and payment must be received by January 15, 2024.

*Please make checks payable to International Agri-Center®.

*Exceptions: Food and beverage for booth personnel only, or a single bowl of candy for attendees.

Hanging Signs & Graphics

Items hanging from pipe and drape should not exceed five (5) pounds and should be hung from the top drape bar. Signs should be made of lightweight vinyl or foam with grommets and attached to the top bar with an S-type hook; the end of the hook going over the bar must have an opening exceeding one and a half (1.5) inches. No signage may be pinned to the drapes. Holes may not be created in the drapes. Contact waesales@farmshow.org for banner/sign information.

Please note: Signs and banners are not allowed on the fence line. If you would like your banner displayed on the fence line, please contact sponsorship@farmshow.org for more details. Signs and banners found on the fence line will be removed and returned at the conclusion of the show.

Heaters

It gets a little chilly in February! Please note the following restrictions on booth heaters:

Outdoor booths: Propane and electric heaters permitted.
Indoor booths: Only electric heaters with a tip-over switch are permitted.

Lighting

No lighting, fixtures, trusses or overhead lighting are allowed outside exhibit boundaries. Lighting, including gobos, should be directed to the inner confines of the space. Lighting should not project onto other exhibits/aisles. Potentially harmful lighting, such as lasers or ultraviolet lighting, must be approved by World Ag Expo® Management. Lighting that spins, rotates, pulsates or has other specialized lighting effects should be in good taste and not interfere with neighboring exhibitors or otherwise detract from the general atmosphere of the event.

Line of Sight

Display materials must not obstruct neighboring exhibitors’ line-of-sight. The maximum height is allowed only in the rear half of the booth space, with a four (4) foot height restriction imposed on all materials in the remaining space forward to the aisle.

Live Animals

Obtain written approval from World Ag Expo® Management before the showing of any demonstrations, live entertainment, or use of live animals.

Music, Noise & Vehicles

Noise from sound equipment in booths may not disrupt activities of neighboring exhibitors. Speakers and sound devices should be positioned to direct sound into the booth and not into the aisle. Sound and noise should not exceed 85 decibels when measured from the aisle immediately in front of a booth. Be aware that music played in booths, whether live or recorded, may be subject to laws governing the use of copyrighted compositions. ASCAP, BMI, and SESAC are authorized licensing organizations that collect copyright fees on behalf of composers and publishers of music. Display vehicles may not be started.

Towers

A tower is a free-standing exhibit component separate from the main exhibit fixture. The height restriction is the same as that which applies to the appropriate exhibit space configuration being used. Maximum allowed dimensions are two (2) feet x two (2) feet diameter/width but may go to the maximum height allowed for buildings/pavilions. For questions about towers, contact Exhibitor Services at waesales@farmshow.org or 559.688.1030.

Shipping & Freight

Shipping

Shipping Address:
World Ag Expo®
(Company Name, Booth #)
4450 South Laspina Street
Tulare, CA 93274

Large Freight

Inbound Freight:
Large freight is delivered to North Office (Gate 6). It will be delivered to your booth upon freight arrival. If you arrive prior to your large freight delivery, contact North Office to locate your items. Large freight is stored outside and is subject to weather damage.

Outbound Freight:
Large freight must be packaged, labeled, and left in your space for pick-up after the show. Return shipping must be arranged by exhibitor directly with freight carrier.

Small Packages

Inbound Packages:
Small packages are delivered to the Freight Office (East of gate 6). They will be delivered to your booth beginning Saturday before the show. Visit the Freight Office for questions regarding your small package deliveries.

Outbound Packages:
Packages will be picked up for shipment after the show. Leave properly-labeled packages ready for shipment and scheduled in your exhibit space. Return shipping must be arranged by exhibitor directly with package carrier.

Responsibility of Charges:
Bill of lading forms must include booth space and company name as shipper. You may incur an additional fee if World Ag Expo® is billed.

ABF Freight Tradeshow Services – OFFICIAL WORLD AG EXPO® CONTRACTOR
Phone: 800.654.7019
Email: tradeshow@arcb.com

WORLD AG EXPO® IS NOT RESPONSIBLE FOR ANY SHIPPING CHARGES OR DAMAGES

Sponsorship & Marketing

We partner with Map Your Show to offer even more promotion opportunities! Our team will work with you to create or customize any opportunity to meet your marketing goals. We know your resources are valuable, so we work hard to ensure our packages are designed to get you the best return on your investment. World Ag Expo® is proud to offer a wide variety of opportunities including print ads, digital ads, freeway signs, tram sponsorships, event sponsorships, and more!

Contact Information

NameTitleEmailPhone
Jennifer RuppSponsorship Managerjenniferr@farmshow.org559.467.9677
Sponsorship InboxGeneral Inquiriessponsorship@farmshow.org559.688.1030
Marketing InboxGeneral Inquiries marketing@farmshow.org559.467.0859
Megan LaustenMarketing Manager megan@farmshow.org559.467.0859
Hayley BenigniMarketing Coordinator hayley@farmshow.org559.358.0167

Free Marketing Material

Reach your customers before World Ag Expo® with free customizable marketing material.

Postcard Template is FREE. For printing and mailing quotes, visit IDEA Printing & Graphics.

OFFICIAL PUBLICATIONS WARNING: Don’t be fooled by frauds! You may be contacted by publications claiming to be associated with World Ag Expo®. For your reference, World Ag Expo®’s only official publication partners are listed below. Please notify us if any publications not listed here attempt to contact you.

Map Your Show – Official Show Guide, Digital Exhibitor Profiles, Attendee E-Newsletters & Mobile App

Your Map Your Show profile is one of your first points of contact with your customers, and it’s free! Potential attendees can search the show ahead of time and plan their visit, either online or on the mobile app. By default, during the application process, your basic contact information is placed on your profile; however we strongly encourage exhibitors to complete their online listing and include keywords, descriptions, and more! For more information regarding this feature, please contact Map Your Show.

NameTitleEmailPhone
Michael CutterExhibitor Engagement Managermcutter@mapyourshow.com513.338.2202
Brett GlatfelterDirector of Exhibitor Engagementbrett@mapyourshow.com513.527.8960

Ag Source Magazine – Official Equipment Publication

Ag Source Magazine is published monthly and contains hundreds of farmer to farmer classified ads. 30,000 copies are printed and distributed in California from over 1,300 hand picked racked locations. Ag Source Magazine is the tool used by thousands in the agricultural community to buy and sell everything a farmer uses from tractors and implements, to trucks and trailers.

NameTitleEmailPhone
Contact InboxGeneral Inquiriescontact@agmag.com559.685.9628
Eric BattiBusiness Advertising Departmenteric@agmag.com559.685.9628

BEWARE: Email List Solicitation Messages

Every day, unknown “data” companies send out emails offering access to trade show attendee lists and email addresses. We do not work with these spammers, have not sold our lists to them, and do not approve of their tactics in any way.If you choose to do business with them, we recommend you proceed with caution.

3 Ways to Identify a Scam Email

  • EMAIL EXTENSION: We’ll only send you emails with the extension “@farmshow.org.” The email extension for our official World Ag Expo® advertising sales partner is “@mapyourshow.com.”
  • FALSE CLAIMS: We do not sell or share our lists, so no outside company has a “list of registered participants.” 
  • INCORRECT BUSINESS PRACTICES: We have an attendee mailing list, but we DO NOT sell the list. You can pay to send a message to the list, but only by contacting sponsorship@farmshow.org.

Seminars

World Ag Expo® is proud to host the hottest topics and brightest speakers in ag. Looking to educate, engage, or provide industry insights? With your expertise and insight in your field, you may be an excellent candidate to host a seminar at World Ag Expo® 2025.

For more information, email Registration@farmshow.org.

2025 Seminar Application

Top-10 New Products Competition

World Ag Expo® offers a look into cutting-edge technology with the Top-10 New Products contest. Open to exhibitors, the innovation contest showcases the latest in a competitive field of new products. Are you ready to showcase your latest innovation?

2025 Top-10 New Products Application

Host An Event

Need space for a meeting, party, or product launch during World Ag Expo®? Host your event in the VIP Event Tent or in International Agri-Center®’s Heritage Complex!

Contact 559.688.1030 or Events@farmshow.org.

NameTitleEmailPhone
Haley WhiteEvent Sales Coordinatorhaley@farmshow.org559.688.1030
April DossEvent Sales Coordinatorapril@farmshow.org559.688.1030
Natalie RheaEvent Sales Coordinatornatalie@farmshow.org559.688.1030

Media

Media Coverage Request

Complete a Media Coverage Request Form and tell media why they can’t miss your exhibit! Your information will be provided to all media requesting exhibitor information in advance and/or at the World Ag Expo® Media Center.

NameTitleEmailPhone
Media InboxGeneral Inquiriesmedia@farmshow.org559.688.1030
Megan LaustenMarketing Managermegan@farmshow.org559.467.0859
Hayley BenigniMarketing Coordinatorhayley@farmshow.org559.358.0167

Social Media

Never miss an update again! Get instant feedback and information through social media:

Twitter: @WorldAgExpo
Facebook: World Ag Expo
Instagram: @worldagexpo @internationalagricenter

Official Hashtag: #WAE25

We’ll be posting information about the grounds, vendors, events, and everything World Ag Expo®! Be sure to tag us in your posts and use the official hashtag #WAE25.

Free Marketing Forms

Catch the attention of the media and attendees by filling out the free forms below!

Mobile App

Remember to download the official World Ag Expo® app to keep up to date with live updates, schedules, maps, exhibitor listings and more! Available for IOS and Android. Search “World Ag Expo.”
2025 App will be available January 15