Exhibitors

General Ag

The largest portion of the grounds, and includes the majority of outside exhibit spaces and pavilions.

General Ag, Inside Exhibit Spaces
Inside booths offer exhibit spaces starting at 10′ x 10′. These spaces may be customized by adding additional adjoining spaces up to 20′ wide by 130′ long.

Pavilion A: General Agriculture Exhibits
Pavilion B: Irrigation and Water Exhibits
Corteva Agriscience Center: General Agriculture, Agri-Chemical, Fertilizer, and Spray Exhibits
Pavilion D: General Agriculture Exhibits
Career & Education Center: FFA, College, Career-Focused Exhibits
Hemp Education & Marketing Pavilion: Hemp

Ride & Drive

With more than 125,000 square feet of exhibit space within World Ag Expo’s® Ride & Drive areas, exhibitors are uniquely prepared to offer attendees the opportunity to test drive the latest truck, tractor, ATV, or preview the newest self-driving systems. Build a mountain, fill up a pond, or create an orchard to set up a “true to life” off-road course, or push around several tons of soil to demonstrate a new tractor’s capabilities. Anything is possible by reserving Ride & Drive space at World Ag Expo®.

Dairy

The Dairy area is home to more than 600 dairy spaces and is located in the south east section of the show grounds. This includes exhibits inside and outside of the Farm Credit Dairy Center. Outdoor dairy section spaces start at 20′ x 20′ and can be expanded by adding adjoining spaces.

The 76,000 square foot Farm Credit Dairy Center is the epicenter of the newest and most innovative technologies in the dairy industry. Exhibit spaces begin at 10′ x 10′ and can be expanded by adding additional adjacent spaces up to 20′ wide by 130′ long.

Space Shares

All participating exhibitors must register for the show by completing the online Request for Exhibit Space form. Spaces can be shared with the prior approval of World Ag Expo®. The name and information concerning the exhibitor that will share the space must be disclosed to World Ag Expo® for approval and so they can be listed in the Show Guide, online, and be recognized as an exhibitor.

Future World Ag Expo® Dates

February 9-11, 2021
February 8-10, 2022
February 14-16, 2023
February 13-14, 2024

Final Payment

Make final payment by December 15, 2021 (this has been extended due to COVID-19). If final payment is not received by December 15, 2021, World Ag Expo® reserves the right to cancel your exhibit space and assign it to the next exhibitor on the waitlist.

You can make your payment through your Exhibitor Dashboard.

Insurance

Submit certificate of insurance upon space approval to forms@farmshow.org. You may use your own insurance to provide coverage, or you may purchase the option offered through World Ag Expo®.

Insurance Requirments

If you already have compliant insurance, please forward your proof of insurance to forms@farmshow.org. If you do not have coverage, it can easily be purchased for $149.00 through Rain Protection.

Every exhibitor must provide IAC with proof of commercial general liability insurance coverage in the minimum amounts of $1,000,000 per occurrence and $2,000,000 annual aggregate. Such insurance must designate IAC and its officers, directors, agents and employees as additional insureds, and such designation must be shown on the proof of insurance provided to IAC. The proof of insurance must show that the subject policy begins no later than two weeks prior to the opening of World Ag Expo® and shall remain in place until at least one week following the closing of World Ag Expo®. The proof of insurance must also indicate that, should the policy be cancelled prior to its stated expiration date, notice must be provided to IAC in accordance with the policy provisions, but in any case, no less than fifteen (15) days prior to the effective date of cancellation. Exhibitor must provide IAC with the required proof of insurance by December 15 of the year prior to World Ag Expo® (this deadline has been extended for 2021 due to COVID-19) or with the submission of the Request for Exhibit Space, whichever is later. Failure to provide such proof of insurance by such deadline may result, at IAC’s sole and absolute discretion, in exhibitor losing the ability to exhibit at World Ag Expo® and will result in the imposition of the cancellation fee described herein. If exhibitor’s policy is cancelled or terminates prior to World Ag Expo®, exhibitor must provide IAC with satisfactory proof of new or continued insurance within 15 days of such cancellation or termination, but in any event, no later than January 15 prior to World Ag Expo®. Failure to provide such proof of new or renewed insurance in a timely manner, may, at the sole and absolute discretion of IAC, result in the loss of exhibitor’s ability to exhibit at World Ag Expo® and in the imposition of the cancellation fee described herein.

IAC does not provide any form of insurance to cover exhibitor activities at World Ag Expo® and assumes no liability or responsibility for loss or damage to exhibitor due to fire, theft, breakage, vandalism or any other reason. IAC recommends that the exhibitor maintain their own insurance to cover any such potential loss or damage. Exhibitor shall maintain any required workers’ compensation insurance for its employees at World Ag Expo®

Badges

Badges are required to access the grounds starting January 25, 2021, no exceptions. Exhibitors are required to have submitted valid insurance for their booth, before they are provided badges.

Exhibitors are entitled to a limited number of complimentary badges:

• Maximum of 10 badges for 10’ x 10’ spaces
• Maximum of 20 badges for spaces larger than 10’ x 10’
• Maximum of 30 complimentary badges per exhibitor with multiple locations

Badge requests will not be fulfilled until a valid insurance certificate is on file and payment is received in full. Please note: badges cannot be customized. They will be printed with “EXHIBITOR” only.

Deadlines

Return form by December 15, 2020, for badges to be mailed. Orders placed after December 15, 2020, must be picked up at the International Agri-Center®’s Heritage Complex. Beginning January 25, 2021, badges will be picked up at the Exhibitor Registration Center (ERC) at Gate 6.

Temporary Worker Passes

Unofficial contractors must obtain a temporary worker pass. There is no cost for temporary worker passes. Prior to World Ag Expo®, temporary worker passes are available at the Exhibitor Registration Center (ERC) at Gate 6.

If an Appointed Contractor requires access during show days, the contractor or exhibitor is responsible for obtaining badges.

Booth Staffing

Booth representatives are required to remain with their exhibits daily until the public has vacated the grounds. Exhibits MUST remain in place until 4:00 p.m. on February 11, 2021. Any exhibits removed before 4:00 p.m. on February 11, 2021, will be subject to the loss of booth space for the 2022 World Ag Expo®.

Cancellation Policy

Exhibitor Cancellation: If written notice of cancellation is received before December 1, 2020, exhibitor shall forfeit 20% of total space fee and shall be entitled to an 80% maximum refund. Cancellation on December 1, 2020, and hereafter by exhibitor, shall result in forfeiture of the entire space fee. Exhibitor agrees that these charges are reasonably related to World Ag Expo® damages. By cancelling space, exhibitor loses all rights or claims to the space, and World Ag Expo® may rent it to others.

Show Cancellation if required due to COVID-19: If written notice of cancellation of the live event is provided by World Ag Expo® on or before November 30, 2020, World Ag Expo® shall retain 20% of the total space fee to be applied to the exhibitor’s presence in a digital show, and the exhibitor shall be entitled to an 80% maximum refund. Exhibitor shall maintain all rights or claims to their physical space for the 2022 show. Exhibitor can choose to receive a refund or roll funds forward to the 2022 show. If the live event is cancelled on or after December 1, 2020, no refund will be provided.

We are so excited to have you exhibit at the 2021 World Ag Expo®! Our exhibitors are essential to the success of the show and we will do our very best to ensure you have a great experience as an exhibitor. Please feel free to contact us at any time, with any questions and we would be more than happy to help!

Alcohol Policy

Entertaining customers can be an important part of the sales process. For exhibitors to legally serve alcohol in their space at World Ag Expo®, there are a few steps that must be followed. World Ag Expo® Management and Alcohol Beverage Control, in accordance with Code Section 23399.1 of the California Business and Professions Code, require that exhibitors
follow the rules as set forth below:

1. World Ag Expo® Management must be notified prior to the show of exhibitor’s intent to serve alcoholic beverages in their exhibit space;
2. A Licensed Permit Holder must serve the alcohol in the exhibitor’s space;
3. World Ag Expo® Management must be given a copy of the Permit Holders License;
4. Alcohol must be served at NO charge and cannot be sold.
5. Service and consumption must be within a defined area (with a fence or pavilion);
6. A minimum of two (2) security guards must be ordered from World Ag Expo®
   Management to check attendee I.D.’s and ensure that no alcohol exits the defined area;
7. Complete a Tulare County health permit application and submit it to World Ag Expo® Management.

How to submit:
Go to forms for security order form
Go to forms for the Tulare County Health Department Application

Amenities

All exhibitors are entitled to:

• Access to six lounges with complimentary refreshments
• 24-hour security from January 25 – February 19, 2021
• Complimentary forklift service
• Complimentary badges
• First-aid care during World Ag Expo® hours (EMT on duty)
• Janitorial service of aisles and public areas
• Networking events
• Free marketing materials

Indoor exhibitors are entitled to:

Black Pipe and Drape: 8’ backdrop with 3’ sides
Ag Career & Education Center, Corteva Agriscience Center, Farm Credit Dairy Center, Pavilions A, B, D and Hemp.

Tables and Chairs
One 8’ table and two standard chairs per exhibitor

Booth Setups

Type	Diagram	Description
In-line		Exposed to aisle on one side with neighboring booths to the left and right sides.
Corner		End of a series of in-line booths with exposure to the aisles on two adjoining sides.
Endcap		Exposed to aisles on three sides and composed of two booths.
Island		Any size booth exposed to aisles on all four sides.
Peninsula		Exposed to aisles on three sides and composed of at least four booths.
Split Island		A peninsula booth that shares a common back wall with another peninsula booth.
Extended Header		An in-line booth that is 20 feet or longer with a center extended header.
Outdoor Spaces		No height restriction** No partitions between spaces. Must stay within assigned space (including tent stakes, landscaping, etc.)

* Maximum height for back wall and center of all Indoor Booths
16 feet: Farm Credit Dairy Center and Corteva Agriscience Center
12 feet: Ag Career & Education Center, Pavilions A, B, D and Hemp

**For spaces in the Dairy Section beginning with “DX”: height restriction for back wall and first half of booth is 15 feet due to roof overhang of the Farm Credit Dairy Center

Flooring & Structure/Building

Pavilions A, B, D, Hemp and Ag Career & Education Center: Tent structure with dirt and decomposed granite flooring.
Corteva Agriscience Center and Farm Credit Dairy Center: Metal building with concrete flooring
Outside exhibit spaces and show grounds: Dirt and decomposed granite
Bark: Outside spaces only.

Customized ground cover will need to be approved before installation. Go to forms for application
(Outside spaces only. Bark not included)

Canopies

Canopies, including ceilings, umbrellas and canopy frames, may be decorative or functional (such as to shade computer monitors from ambient light or to allow for hanging products). Canopies for in-line or perimeter booths should comply with line-of-sight requirements. The bottom of the canopy should not be lower than seven (7) feet from the floor and within five (5) feet of any aisle. Canopy supports should be no wider than three (3) inches. This applies to any booth configuration that has a line-of-sight restriction.

A substantial amount of condensation can occur. You are encouraged to cover moisture-sensitive materials with plastic at night.

Distribution of Written Materials

Presentation and distribution of materials must remain within the boundary of exhibit space.

Disturbance to Space

Major disturbances to the exhibit space surface (trenching, footings, postholes, flagpoles, drilling or digging) are not permitted without obtaining prior written approval, on-site authorization from World Ag Expo® Management and paying the Disturbed Space Deposit. Dig permits may be obtained at any area office (on-site only). Minor disturbances to the exhibit space require returning the space to the condition in which it was found at Move-In.

Fire Code

California Fire Code requires all combustible decorative materials, including table covers and table skirting used in tents, canopies and assembly-type structures, to be flame resistant as determined by procedures set forth in the code. If the materials do not meet the minimum standards for flame-resistant properties as determined by the Tulare City Fire Department, you will be required to remove all material in violation. Exhibitors who are in need of approved materials for exhibit display purposes are advised to contact Diamond Rental at worldagexpo@diamondevent.com or 888.844.4001.

Please note:
A) Tents (either owned or rented) 400 sq ft. or more are required to have a California Approved fire extinguisher.
B) If your exhibit space is located next to any fire equipment, all fire equipment must be visible and accessible at all times.

Health Permit

If you are giving away food samples, pre-packaged food, bottled water or other beverages, a health permit is required.* For questions regarding health permits, contact 559.688.1030 or forms@farmshow.org. Application and payment must be received by January 15, 2021. Go to forms for the Tulare County Health permit

*Exceptions: Food and beverage for booth personnel only, or a single bowl of candy for attendees.

Hanging Signs & Graphics

Items hanging from pipe and drape should not exceed five (5) pounds and should be hung from the top drape bar. Signs should be made of lightweight vinyl or foam with grommets and attached to the top bar with an S-type hook; the end of the hook going over the bar must have an opening exceeding one and a half (1.5) inches. No signage may be pinned to the drapes. Holes may not be created in the drapes. Contact waesales@farmshow.org for banner/sign information.

Please note: Signs and banners are not allowed on the fence line. If you would like your banner displayed on the fence line, please contact sponsorship@farmshow.org for more details. Signs and banners found on the fence line will be removed and returned at the conclusion of the show.

Heaters

It gets a little chilly in February! Please note the following restrictions on booth heaters:

Outdoor booths: Propane and electric heaters permitted.
Indoor booths: Only electric heaters with a tip-over switch are permitted.

Lighting

No lighting, fixtures, trusses or overhead lighting are allowed outside exhibit boundaries. Lighting, including gobos, should be directed to the inner confines of the space. Lighting should not project onto other exhibits/aisles. Potentially harmful lighting, such as lasers or ultraviolet lighting, must be approved by World Ag Expo® Management. Lighting that spins, rotates, pulsates or has other specialized lighting effects should be in good taste and not interfere with neighboring exhibitors or otherwise detract from the general atmosphere of the event.

Line of Sight

Display materials must not obstruct neighboring exhibitors’ line-of-sight. The maximum height is allowed only in the rear half of the booth space, with a four (4) foot height restriction imposed on all materials in the remaining space forward to the aisle.

Live Animals

Obtain written approval from World Ag Expo® Management before the showing of any demonstrations, live entertainment, or use of live animals.

Music, Noise & Vehicles

Noise from sound equipment in booths may not disrupt activities of neighboring exhibitors. Speakers and sound devices should be positioned to direct sound into the booth and not into the aisle. Sound and noise should not exceed 85 decibels when measured from the aisle immediately in front of a booth. Be aware that music played in booths, whether live or recorded, may be subject to laws governing the use of copyrighted compositions. ASCAP, BMI and SESAC are authorized licensing organizations that collect copyright fees on behalf of composers and publishers of music. Display vehicles may not be started.

Towers

A tower is a free-standing exhibit component separate from the main exhibit fixture. The height restriction is the same as that which applies to the appropriate exhibit space configuration being used. Maximum allowed dimensions are two (2) feet x two (2) feet diameter/width but may go to the maximum height allowed for buildings/pavilions. For questions about towers, contact Exhibitor Services at waesales@farmshow.org or 559.688.1030.

Audio/Visual

Enhance your exhibit space with projectors, televisions, speakers, computers, microphones and more. Discount deadline applies to orders placed with Official Contractors. Order by December 15, 2020, to avoid a 10% price increase. Go to the Official World Ag Expo® Contractors list to order audio/visual services.

Bark/Ground Cover

Bark:
Decorative bark may be rented from World Ag Expo® by outdoor exhibitors to cover the decomposed granite and dirt that make up the show grounds. Bark is placed on a first come, first serve basis. Early orders are strongly encouraged. Rented bark will be spread in exhibit spaces and remains property of World Ag Expo®. See Ground Cover form below for more information on alternative options. Order by December 15, 2020, to avoid a price increase.

Restrictions:
No bark is rented to spaces in Pavilions A, B, D or Hemp, Ag Career & Education Center, Farm Credit Dairy Center or Corteva Agriscience Center. California Fire Code prevents the use of bark within any tent canopy or membrane structure where the occupancy exceeds 50 persons.

Ground Cover:
Exhibitors are permitted to bring in alternative ground cover options, such as sod, dyed/ colored bark, etc. All non-World Ag Expo® bark ground covers used will be subject to a cleaning fee if not removed at the close of World Ag Expo®. You must submit the Ground Cover Approval Form and receive approval from World Ag Expo® Management prior to placing any ground cover. An initial deposit will be charged prior to the show and refunded after the show, at the discretion of World Ag Expo® Management.

Additional charges may be incurred for excessive clean-up or repair to grounds. Once the show is over, you must obtain a flag from your area office to place at your exhibit space. The flag will indicate that you have completed your clean-up or will be leaving the ground cover for World Ag Expo® Management to clean up.

Electricity

Electricity is not included with your exhibit space. If you require electricity, contact our official electricity contractor. Generators may not be used during the show. Order by December 15, 2020, to avoid a price increase.

Ice

Ice delivery is available for exhibitors during World Ag Expo®. See form below.

Internet

Internet service is not provided in your exhibit space. If you will require internet, consider the internet provider(s) listed in the Exhibitor Resource Directory. Discount deadline applies to orders placed with an Official Contractor. Order by December 15, 2020, to avoid a price increase.

Security

24-hour security is provided January 25 – February 19 for the show grounds. If you will be serving alcohol in your exhibit space, you must arrange for security. Order by December 15, 2020, to avoid a price increase.

Tents, Canopies & Furniture

Order by December 15, 2020, to avoid a price increase.

Please note: Tents (either owned or rented) 400 sq ft. or more are required to have a California Approved fire extinguisher.

Customer Admission Tickets, Drink & Food Tickets

Order Customer Admission Tickets, Drink and Food Tickets for your valued customers! Use this opportunity to strengthen buyer-seller relationships.

Customer Admission Tickets:
Order discounted admission tickets for your customers and encourage them to attend World Ag Expo®!
COST $1.00 per ticket ordered + $10.00 per ticket redeemed at the gate. Minimum order 20 tickets.

Drink Tickets:
Purchase drink tickets in advance and treat your customers at World Ag Expo®!
COST $6.00 per ticket + $0.25 handling fee per ticket

Food Tickets:
Food vouchers are redeemable for up to $5.00 at any World Ag Expo® food booth.
COST $5.00 per voucher + $0.25 handling fee per voucher.

Contact Information

Free Marketing Material

Reach your customers before World Ag Expo® with free customizable marketing material.

Postcard Template is FREE. For printing and mailing quotes, visit IDEA Printing & Graphics.

OFFICIAL PUBLICATIONS WARNING: Don’t be fooled by frauds! You may be contacted by publications claiming to be associated with World Ag Expo®. For your reference, here are World Ag Expo®’s official publication partners. Please notify us if any publications not listed here attempt to contact you.

Map Your Show – Official Show Guide, Digital Exhibitor Profiles, Attendee E-Newsletters & Mobile App

Your Map Your Show profile is one of your first points of contact with your customers, and it’s free! Potential attendees can search the show ahead of time and plan their visit, either online or on the mobile app. By default, during the application process, your basic contact information is placed on your profile; however we strongly encourage exhibitors to complete their online listing and include keywords, descriptions, and more! For more information regarding this feature, please contact Map Your Show.

Ag Source Magazine – Official Equipment Publication

Ag Source Magazine is published monthly and contains hundreds of farmer to farmer classified ads. 30,000 copies are printed and distributed in California from over 1,300 hand picked racked locations. Ag Source Magazine is the tool used by thousands in the agricultural community to buy and sell everything a farmer uses from tractors and implements, to trucks and trailers.

Seminars

World Ag Expo® is proud to host the hottest topics and brightest speakers in ag. We are always looking for new topics and speakers. Do you or a colleague have something to share? Submit a seminar proposal today!

Applications are accepted through October 31, 2020.

Top-10 New Products Competition, Sponsored by Bank of America

If your new product is worthy of awards, media coverage, buyer attention and the admiration of the agriculture world, enter it in World Ag Expo®’s Top-10 New Products Competition, sponsored by Bank of America, and power your sales at 2021 World Ag Expo® and beyond!

Applications are accepted through October 31, 2020.

Media Coverage Request

Complete a Media Coverage Request Form and tell media why they can’t miss your exhibit! Your information will be provided to all media requesting exhibitor information in advance and/or at the World Ag Expo® Media Center.

Social Media

Never miss an update again! Get instant feedback and information through social media:

Twitter: @WorldAgExpo
Facebook: World Ag Expo
Instagram: @internationalagricenter

We’ll be posting information about the grounds, vendors, events and everything World Ag Expo®! Be sure to tag us in your posts and use the official hashtag #WAE21.

Mobile App

Remember to download the official World Ag Expo® app to keep up to date with live updates, schedules, maps, exhibitor listings and more! Available for IOS and Android. Search “WAE 21”.
2021 App will be available January 15

Shipping

Shipping Address:
World Ag Expo®
(Company Name, Booth #)
4450 South Laspina Street
Tulare, CA 93274

More Information:
YRCFreight.com
800.531.3976
Go to yrc.com for more information

Shipping to/from World Ag Expo®:
YRC Freight, our preferred carrier,* offers inbound, outbound and advanced shipping and warehousing. Shipments will be delivered to the show grounds from January 25 – February 8, 2021. During the show, find YRC Freight in the Exhibitor Service Center (P Street, north of Median Street). Beginning at 12:00 p.m. on February 11, 2021, representatives will also be in the Farm Credit Dairy Center and Corteva Agriscience Center.

Large Freight

Inbound Freight:
Large freight is delivered to North Office (Gate 6). It will be delivered to your booth upon freight arrival. If you arrive prior to your large freight delivery, contact North Office to locate your items. Large freight is stored outside and is subject to weather damage.

Outbound Freight:
Large freight must be packaged, labeled and left in your space for pick-up after the show. Return shipping must be arranged by exhibitor directly with freight carrier.

Small Packages

Inbound Packages:
Small packages are delivered to the Freight Office (behind West Office). They will be delivered to your booth beginning Saturday before the show. Visit the Freight Office for questions regarding your small package deliveries.

Outbound Packages:
Shipping forms are available at area offices. Packages will be picked up for shipment after the show. Leave properly-labeled packages ready for shipment in your exhibit space. Return shipping must be arranged by exhibitor directly with package carrier.

Responsibility of Charges:
Bill of lading forms must include booth space and company name as shipper. You may incur an additional fee if World Ag Expo® is billed.

*YRC Freight is World Ag Expo®’s official freight and shipping provider. Other carriers are
also accepted.

WORLD AG EXPO® IS NOT RESPONSIBLE FOR ANY SHIPPING CHARGES OR DAMAGES

Exhibitor Resource Directory

Exhibitor Appointed Contractors

If you are using a contractor not listed in the Exhibitor Resource Directory, Exhibitor agrees to be solely responsible for ensuring their Exhibitor Appointed Contractor complies with all applicable laws, regulations, and/or rules promulgated by any government or regulatory agency including but not limited to worker’s compensation insurance requirements, business licenses, contactor’s licenses, state and federal work safety laws, OSHA requirements, etc. IAC and WAE take no responsibility for determining Exhibitor Appointed Contractor compliance with any such laws or regulations. Exhibitor agrees to indemnify and hold IAC and WAE and its officers, agents, employees and assigns harmless for any and all actions of any Exhibitor Appointed Contractors, whether arising before or after completion of the work hereunder, or in any manner directly or indirectly caused, claimed, occasioned, or contributed to, by reason of any negligent or intentional act or omission of the Exhibitor Appointed Contractor.

Unofficial contractors must obtain a temporary worker pass. There is no cost for temporary worker passes. Prior to World Ag Expo®, temporary worker passes are available at the Exhibitor Registration Center (ERC) at Gate 6.

If an Appointed Contractor requires access during show days, the contractor or exhibitor is responsible for obtaining badges.